Yes, AI is coming for your job. Just not in the way you think.

The real shift is less about roles disappearing, but about their boundaries dissolving.

• Like the marketing specialist who now needs to handle sales conversations.
• Or the IT professional increasingly has to write with clarity and persuasion.
• While the designer is expected to engage with the underlying technology as much as the aesthetics.
• And all of us will need to become AI-literate

This is less a story of redundancy than of one of reinvention.

Clay is one of the companies that have embraced this way of thinking and recognised that conventional go-to-market functions were no longer fit for purpose. In response, they created the role of the Go-To-Market Engineer, a multidisciplinary position that cuts across sales, marketing, and product. As such talent is (still) scarce, they chose to develop it themselves, offering open training - for free - rather than waiting for institutions to adapt.

Once you recognise what's going on, you can't unsee it: Departments designed for a more predictable era are giving way to fluid, AI-augmented teams can manage an entire value stream that previously required multiple specialisms and layers of coordination.

Where does that leave you?

Which adjacent capabilities are you developing to remain relevant in the job market as AI continues to evolve?