The Rise of the GTM Engineer

Have you ever heard of the GTM Engineer?

This role didn't exist 18 months ago. Now OpenAI, Clay, Ramp, and dozens of growth-stage companies are desperately hiring for it.

GTM Engineers don't fit in traditional departments. They're not salespeople, marketers, or developers - they're all three. They stitch together CRMs, marketing tools, AI engines, data systems to build automated lead scoring, create hyper-personalised outbound campaigns, implement dynamic pricing. One person orchestrating an entire revenue pipeline that used to require three departments coordinating.

What makes this possible now:

• AI handles the heavy lifting, enabling tasks that took weeks to now take minutes
• One person can wrangle the entire tech stack instead of three departments fighting over tool ownership
• Scalable outreach with genuine personalisation, not mass broadcasts that everyone ignores

This is exactly what I find fascinating: we're watching the shift from coordinating between specialists to empowering generalists who own complete outcomes. The companies creating these roles aren't waiting for organisational theory to catch up. They're already building.

If you're still writing separate job descriptions for marketing, sales, and technical roles, you're architecting yesterday's organisation.