Skills are Not the Destination.
Skills-based talent strategies enable agility, but without aligning to value streams, they optimise activities instead of outcomes. Skills are ingredients, value streams are the recipe.
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Why 95% of AI Initiatives Are Struggling
95% of AI initiatives fail because companies layer cutting-edge technology onto structures designed for stability, not adaptability—success demands organizational redesign, not software installation.
CMOs, are you losing your place at the top table?
CMOs are losing strategic relevance as customer ownership fragments across expanding C-suites, leaving 2.3x growth on the table. AI-powered consolidation offers a path to reclaim influence by unifying the entire customer journey under one accountable leader.
Yes, AI is coming for your job. Just not in the way you think.
AI isn't eliminating jobs, it's dissolving functional boundaries, creating multidisciplinary roles like Go-To-Market Engineer where AI-augmented professionals manage entire value streams that previously required multiple departments.
The Rise of the GTM Engineer
GTM Engineers blend sales, marketing, and tech into a single AI-powered role. See why growth-stage companies are betting on generalists who own outcomes.