You have the right strategy, but when the people delivering the change are poorly equipped for those important conversations, integrations stall, restructures spark protest and engagement drops.
Most organisations invest heavily in the strategic layer of transformation. The business case, the timeline, the town hall messaging, all precise, all approved. Then the strategy reaches the team level, and something breaks.
Managers are asked to hold conversations they’ve never been trained for. “Explain to your team that their roles are changing.” “Tell this person their position is being restructured.” “Get your team on board with the new way of working.”
These aren’t operational conversations. They’re emotional ones. And the gap between what the organisation expects managers to deliver and what managers are actually equipped to handle is where adoption stalls, trust erodes, and talent quietly updates their LinkedIn profiles.
We start by understanding your context, the transformation you’re navigating, the conversations that are stalling, and what your managers need to be equipped for. This shapes the programme design so everything that follows is grounded in your reality, not generic scenarios.
The core programme, whether train-the-trainer, group workshops, or individual coaching. Your people work with the specific conversations they’re actually facing, using structured preparation methods drawn from neuroscience and conflict research. They leave each session with something they can use that week.
Once the programme is complete, we review what was accomplished, what shifted, which conversations landed, and where capability has grown. You get a clear picture of the impact and concrete recommendations for sustaining it.
A check-in session one month after completion. Are the new skills holding? Have new situations surfaced that need attention? This final touchpoint ensures the work lands durably, not just in the room, but in the weeks and months that follow.
Your HR and L&D professionals learn to deliver the conversation preparation methodology internally. They leave equipped to run workshops, coach managers through high-stakes conversations, and embed the diagnostic approach across your organisation, without ongoing external dependency.
Your managers work with the conversations they’re actually facing, restructure announcements, role changes, performance discussions, team realignments. Structured group workshops build the preparation methodology through practice with real scenarios. Group coaching sessions between workshops give managers a space to share what happened, learn from each other’s situations, and deepen the skill together.
For the conversations where the stakes are highest, a critical talent conversation, a restructure announcement to a key team member, a confrontation that could shape a department’s direction. One-to-one preparation and debrief sessions with Dawn, structured around a specific situation: diagnose, prepare, debrief. Available as a standalone engagement or as a premium add-on alongside group programmes.
I specialise in the conversations that determine whether transformation programmes succeed or fail at team level — the ones between a manager and the people whose working lives are about to change.
ICF PCC · Prosci Certified Change Practitioner
Dawn is a brilliant coach. She has an invaluable ability to turn topics and questions on their head to bring out fresh perspectives. She is a resourceful and creative thinker who knows how to ask the right questions to facilitate a fruitful conversation and to encourage the self-reflection necessary to move forward in a coaching process.
Anette Juellund
CEO, Women in Boards Europe
Dawn has the ability, invaluable to any coach, to be able to listen both to what is being said as well as what is not. She listens without judging and asks pointed, though not always comfortable questions which helped me better assess my own situation. She artfully guided me into asking the question of myself that I would have hoped to have come to on my own.
Peter Caron
CEO | Non-Executive Director
Dawn is a creative and strategic communications professional. She brought an unusually strong strategic and change management view to the communication strategy we developed together. She was proactive and able to manage in a team of strong individuals. Her great sense of humour made working with her enjoyable even when we were under high pressure.
Pauline King
Head of Group Procurement, Swiss Re MCIPS
Dawn is the true representation of a Change Manager with the ability to read a room, understand a project and help move the needle. She has also developed great training material supporting the multiplication of her change management efforts. She was able to create true demand, understanding and usage of change management as an integral tool of the operational transformation journey.
Edgard Graterol
VP Fleet Transformation & Risk Leadership, LSG SkyChefs
Dawn has the rare ability to perfectly combine the theoretical and practical aspects of change communications. In the many global change projects we worked on, she showed a professional scientific approach to change management while merging this knowledge with the down to earth changed reality. It is unique and I highly recommend her for any international change projects.
Peter Claes
VP Global Talent, NEP Group
Dawn is a brilliant coach. She has an invaluable ability to turn topics and questions on their head to bring out fresh perspectives. She is a resourceful and creative thinker who knows how to ask the right questions to facilitate a fruitful conversation and to encourage the self-reflection necessary to move forward in a coaching process.
Anette Juellund
CEO, Women in Boards Europe
Dawn has the ability, invaluable to any coach, to be able to listen both to what is being said as well as what is not. She listens without judging and asks pointed, though not always comfortable questions which helped me better assess my own situation. She artfully guided me into asking the question of myself that I would have hoped to have come to on my own.
Peter Caron
CEO | Non-Executive Director
Dawn is a creative and strategic communications professional. She brought an unusually strong strategic and change management view to the communication strategy we developed together. She was proactive and able to manage in a team of strong individuals. Her great sense of humour made working with her enjoyable even when we were under high pressure.
Pauline King
Head of Group Procurement, Swiss Re MCIPS
Dawn is the true representation of a Change Manager with the ability to read a room, understand a project and help move the needle. She has also developed great training material supporting the multiplication of her change management efforts. She was able to create true demand, understanding and usage of change management as an integral tool of the operational transformation journey.
Edgard Graterol
VP Fleet Transformation & Risk Leadership, LSG SkyChefs
Dawn has the rare ability to perfectly combine the theoretical and practical aspects of change communications. In the many global change projects we worked on, she showed a professional scientific approach to change management while merging this knowledge with the down to earth changed reality. It is unique and I highly recommend her for any international change projects.
Peter Claes
VP Global Talent, NEP Group
Book a 30-minute call. Dawn will ask about your transformation context, which conversations are stalling, and what you need your managers to walk away equipped to do. No pitch, just a diagnostic conversation about whether this is a fit.
Book a call →